First100Hours: the essentials, clarified

What it is, what you get, and how it helps you make your first 100 hours count.

What it is and how it helps you make your first 100 hours count?

Early traction is the foundation of any GTM strategy. First100Hours gives you a focused, ready-to-use GTM starting point for your first 2–4 weeks — roughly 100 hours of founder effort. It’s designed to help you spend that time generating real signals: who’s responding, what’s landing, where your product fits.

What do you get?

You get a clear, founder-fit GTM brief where your product creates advantage, mapped buyer groups, message angles designed to land, and recommended channels, timing, and next steps — all focused on generating real signals in your first 100 hours. Every First100Hours plan is custom-made and contextual to the founder's requirement and eco-system.

What does it cost — and what am I saving?

You get a clear, founder-fit GTM brief where your product creates advantage, mapped buyer groups, message angles designed to land, and recommended channels, timing, and next steps — all focused on generating real signals in your first 100 hours. Every First100Hours plan is custom-made and contextual to the founder's requirement and eco-system.

Is this a tool or a platform? What tech is used?

First100Hours is not a tool or a platform, but a customized product for you: a plan and path you can act on immediately. We combine proprietary LLMs and AI-driven signal processing with human GTM expertise to map the right customers, messages, and moves for your first 100 hours, delivered over Google Sheets and Docs. No dashboards, no setup — just a plan you can use immediately.

What happens during those 100 hours?

You execute the plan — reaching out to priority customers, testing messages, watching responses. We designed it so every hour helps you learn what’s working, and what needs adjusting.

How much of your time will this take?

About 100 hours — spread over a month or two. That’s just a few focused hours a week to start turning your product into traction. Without it, you’d burn that time (and more) just figuring out who to go after and how. We help you skip to the part that actually moves the needle.

How is First100Hours different?

Most early GTM efforts get pieced together across tools, agencies, blogs, and guesswork. We deliver a complete, founder-ready GTM brief — tailored to your product, segment, and motion. One plan. All in one place. No generic lists. No scattered inputs. Just focused on GTM clarity, built for action.

Who is this for?

Founders who want clear priorities and signal-driven action in their early GTM — not tools to configure or dashboards to maintain.

Why now?

Because early signal beats late certainty. Your first 100 hours can unlock who to sell to, what to say, and where to show up — before time or energy runs thin. The longer you wait, the harder it gets to course-correct.

What happens after your first 100 hours?

The plan you receive is built to last. Most founders use it over 4–6 weeks — enough to get real signals, refine their pitch, and see what sticks. There’s nothing more to do right away. Just put it to work.As you start seeing traction, we’ll check in. Sprint 2 is in the works — and your feedback will help shape what comes next.

• Start now!

First100Hours: Privacy Policy and Terms of Use
Last updated: 10th July 2025

Privacy Policy

At First100Hours, your trust is important to us. This Privacy Policy outlines how we collect, use, and safeguard your information.
1. Information We Collect
- Basic contact info: When you submit the short interest form, we collect your name, email, website, and any additional notes you share.
- Business details: When you complete the detailed onboarding form, we may collect specific information about your business, product, and customers to tailor your GTM plan.
2. How We Use Your Data
- To generate your personalized GTM deliverables
- To improve our product by analyzing usage patterns in aggregate (de-anonymized)
- To communicate with you about the progress and delivery of your First100Hours plan
3. Tools and Platforms Used:
- Your data may be processed using secure third-party platforms named (but not limited to) below:
Google Workspace (Sheets, Docs), Make.com (automation), OpenAI LLM (research), Apollo.io (data enrichment)
- These platforms are used strictly to power workflows and are governed by their respective privacy and security policies.
4. Confidentiality and Model Use: All information you provide is treated as confidential. Any data passed through AI systems (e.g., ChatGPT) is handled via the API, which does not retain or use your inputs for training.
5. Your Rights: You may request deletion of your data anytime by writing to us.